You wouldn't buy a TV that only played commercials, would you?
Studies show that digital billboards are most effective when they contain messages of interest and importance to the communities they serve. It keeps people looking. Items of interest like Weather forecasts, Amber Alerts, Community Human Interest Messages, Personal Greetings, a Quote of the Day....all of these items create an audience that looks to the digital billboard for things that interest them. Community Events, News and other information in the cycle of advertisng messages enhance your advertisements in an atmosphere of interest and involvement. That's what makes Dynamic Digital Displays such a great way to get your message out!